Ted Williams FTW
Kraft lends a hand to the man with the golden voice.
Credits
advertiser: | Kraft Macaroni & Cheese |
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agency: | Crispin Porter + Bogusky |

Viral sensation Ted Williams, the man with the golden voice, has hit the big time. Ever since that initial clip, showing him panhandling at the side of a road using his pitch-perfect voice, spread like wildfire across YouTube, he’s seen numerous suitors approach him. Kraft was one of them, offering him the chance to become the voice behind Kraft Macaroni & Cheese for an ad airing on the Kraft Fight Hunger Bowl. Here’s the ad and here’s Williams recording it.
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