Shocking
Dead Space 2 depends on mom's disapproval.
Credits
| advertiser: | Electronic Arts |
|---|---|
| agency: | Draftfcb, San Francisco |
To promote its new game, Dead Space 2, Electronic Arts decided to show its goodness by turning to the most reliable game rating method possible: mom’s disapproval. If moms don’t like a videogame then it’s got to be epic. After all, mom never had your best intentions in mind, are we right? Anyways, with the help of Draftfcb in San Francisco, EA set up this little study to see how moms would react to seeing the goriest parts of the game, effectively haunting the participants’ dreams for years to come.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply