Suprette gets a leg up on its advertising.


advertiser: Suprette
agency: DDB Auckland

New Zealand retailer Suprette had a challenge: finding an innovative way to advertise its short shorts sale. Their solution gave them a leg up by using the body as a billboard. Teaming up with DDB Auckland, it placed indented plates across park benches, bus shelter seats and mall benches throughout the fashion district and inner city of Auckland. The result: an army of short shorts-wearing thighvertisers.