Clever member

The guy in this Aides PSA has no performance anxiety.


advertisers: Aides
agency: TBWA, Paris
agency producer: Maxim Boiron
CDs: Rémi Noël, Eric Holden
copywriter: Daniel Perez
AD: Mohamed Bareche
production: Carnibird
director: Daniel Perez

Every ounce of talent in this ad‘s protagonist is found beneath his belt. Developed for French HIV/AIDS NGO Aides by TBWA Paris, it follows a young man who performs a series of amazing tasks all with his johnson, including solving a complicated mathematical equation and painting a portrait. Of course, when he’s getting intimate, he uses a condom. That’s what clever dicks do.