Singh is king

Reebok helps a cricketer get animated.

Credits

advertiser: Reebok
agency: Hubble 3 @ DDB Berlin
ECD: Amir Kassaei
CD: Natalie Sofinskyj
AD: Tim Schmitt
copywriter: Nadine Nedreboe
head of TV: Boris Schepker
senior producer: Christine Kastens
director: Psyop
prodcos: Psyop/Smuggler
Psyop CDs: Todd Mueller, Kylie Matulick
Psyop executive producers: Neysa Horsburgh, Frederic Liebert
Psyop producers: Frederic Liebert, Jamey Kitchens
Psyop associate producer: Minh Ly
Smuggler executive producers/partners: Patrick Milling Smith, Brian Carmody
Smuggler executive producer/COO: Lisa Rich
Smuggler executive producers: Allison Kunzman, Laura Thoel
Smuggler live action producer: Michael Schlenker
DoP: Jan Richter-Friis
VFX: Psyop, Los Angeles
creative lead: Paul Cayrol
VFX supervisor: Chris Eckardt
designers: Paul Cayrol, Georgia Tribuiani, Kenesha Sneed
storyboard artist: Vinny Dellay
editor: Brett Nicoletti
lead flame: Miles Essmiller
3D lead: Chris Eckardt
3D team: Barry Kriegshauser, Craig Christian, Mark Lipsmeyer, Matt Berenty
2D team: Dylan Spears, Eddie Moreno, Jahmad Rollins, Jamal Otolorin, Josh Dotson, Kendra Ryan, Matt Lavoy, Regis Camargo, Shervin Etaat, Song

Reebok borrowed the talents of world-class cricketer Yuvraj Singh for this spot promoting its ZigTech sneaker. They not only help his cartoon self dash through the streets in a city somewhere in India, but they help his real self make spectacular diving catches.