Nike kicks off Copa Barrio

This spot for Nike, created by Wieden + Kennedy Amsterdam, is part of a campaign promoting the Copa American football tournament taking place in Argentina throughout July. The tourney puts on display the diverse football cultures and styles of the South American countries and given the regional familiarity between them, it makes the level of competition all the more fierce. This particular commercial brings football passions down to the neighbourhood level, rallying Argentinians to support their team by supporting their “Barrio” by getting involved online. Another video was produced for Brazil.



agency: Wieden + Kennedy Amsterdam

ECDs: Mark Bernath, Eric Quennoy

Nike global CDs: Alberto Ponte, Ryan O’Rourke

CDs: Mike Farr, Pierre Janneau

copywriter: Sean Vij

ADs: Ignasi Tudela Calafel, Mathew Jerrett

broadcast director: Erik Verheijen

agency producer: Tony Stearns

group account director: Jesse Long

account director: David Anson

account manager: Frederic Point

head of design: Joe Burrin

planning: Andy Grayson, Graeme Douglas

global communications planning director:  Daniel Sheniak

global group account director: Jason White

management supervisor: Karrelle Dixon

business affairs manager: Barrie Williams

project management:  Sharon Kwiatkowski

digital agency: AKQA

group CD: Duan Evans

CD: Phil Haworth

client partner: Geoff Northcott

senior account director: Joanna Holdsworth

senior account director: John Wilson

social media manager: Ryan Griffin

senior project manager: Ian Applegate

social media editor: Sherief Younis

designer: Ali Freeman

co CCO: James Hilton

main prodco: Hungry Man Brazil

director: Paulo Gandra

DoP: Fernando Young

executive producer: Alex Mehedff

line producer: Rodrigo Castello

post production supervisor: Rodrigo Oliveira

local prodco (Argentina): Primo Buenos Aires

producer: Victoria Piantini

local prodco (Brazil): Big Bonsai

producer: Gilberto Topczewski

editors: Ricardo Mehedff, Jair Peres

colour grade: Estudios Mega, Sao Paulo

online: Sindicato VFX, Sao Paulo

audio post production: Cabaret, Sao Paulo