Fire sale
Meat Pack steals away shoppers.
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In an effort to snag shoppers away from competitors, Meat Pack and Saatchi & Saatchi Guatemala launched an app that pushed out a coupon to people as they entered a competing retail shoe store. The deal was timed, however, and the longer it took to run across the mall, the less of a discount you would receive. Not only does it encourage running (the shop’s main product is running shoes), it’s sure to frustrate competing stores and mall cops alike.
Credits:
Advertiser: Meat Pack
Agency: Saatchi & Saatchi Guatemala
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