[iframe_youtube video=”mSsn6I1BMYg”]

The Olympics have traditionally been an opportunity for brands to support athletes and encourage future Olympians to dream big. Old Spice is no different – but its Olympic-inspired spot is told in its own unique voice. The spot, by Wieden + Kennedy, starts off with a scrawny man repeating the mantra, “I will make it to the big championship. I will win all the medals,” and concludes with the desire for immortality in the form of crackers. But what makes this spot great is the deodorant-shaped cassette player. That is definitely swag Old Spice should consider passing out.

Credits:

Advertiser: Old Spice (P&G)
Agency: Wieden + Kennedy Portland
Director: Tim Godsall
Production Company: Biscuit Filmworks
Editorial: Arcade Edit
VFX Company: The Mission Studio
Music: Tonefarmer
Mix Company: Lime
Creative Directors: Jason Bagley, Craig Allen
Copywriter: Jason Kreher
Art Director: Max Stinson
Producer: Jeff Selis
ECD: Mark Fitzloff
ECD: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Director: Tim Godsall
EP: Holly Vega
Line Producer: Rick Jarjoura
Editor: Geoff Hounsell
Post Producer: Ali Reed
VFX Supervisor: Rob Trent
VFX Producer: Diana Cheng
Music & Sound Company: Tonefarmer
Producer: Tiffany Senft
Mix Company: Lime
Mixer: Joel Waters
Producer: Jessica Locke