Wise men

Old Spice mixes business and pleasure.
12 09 26 old spice

While we miss the old Old Spice Man, this new spot featuring Green Bay Packers Greg Jennings (full disclosure, we had to look up who it was), does okay. True to its “The man your man could smell like” roots, Jennings mixes business and pleasure by running down the football field carrying his sleeping girlfriend and the bed on which she lies as he scores a touchdown. The real reason this caught our attention – at the beginning, he’s reading What Wise Men Say. We smell an Old Spice product extension.


Advertiser: Old Spice
Agency W + K Portland