Digital sniff

Old Spice lets you "smell the internet."



Introducing the world’s first scratch-and-sniff digital banner. Okay, not quite. This new ad by Old Spice and Wieden + Kennedy (appropriately running on The Onion’s Sports page) invites you to “click and smell,” leading to a form to fill out that promises to send the banner ad to your house. Sadly, it’s only available in the U.S., so we won’t be able to tell you what the internet smells like.


Advertiser: Old Spice (P&G)
Agency: Wieden + Kennedy