Augmented catalogue
Ikea virtually puts the furniture in your home.
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It’s really just smart: Ikea and global agency McCann Erikson have figured out how to put the furniture in your homes. With the help of augmented reality, when you scan an image of the furniture, you can can hold your phone or tablet over the area you think that particular piece may fit and see it in situ. It’s the next step up from last year’s interactive catalogue. Bring on the Holodecks.
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