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You either love ’em or you hate ’em. The Old Spice “Momsong” ads are polarizing, but one thing’s for sure, you can’t keep your eyes away. Now, the deodorant brand and its agency Wieden + Kennedy have done it again. This time, dads have made an appearance —  and let’s just say they don’t wholeheartedly share the same feelings about their boy entering manhood as their emotional wives do (nor do they share their weird body-contorting superpowers).

Credits:

Brand: OId Spice
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Jason Bagley | Craig Allen
Copywriters: Jason Kreher | Nathaniel Lawlor
Art Directors: Matt Sorrell | Ruth Bellotti
Senior Producer: Lindsay Reed
Account Team: Georgina Gooley | Nick Pirtle | Michael Dalton | Jessica Monsey
Executive Creative Directors: Susan Hoffman | Joe Staples
Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Jay Veal
Director of Photography: Fredrik Backar
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Pamela Petruski
Post Producer: Sasha Hirschfeld
Visual Effects Company: The Mill
Executive Producer: Sue Troyan
Producer: Adam Reeb
Coordinator: Kris Drenzek
Creative Director: Tim Davies
Senior Visual Effects Artist: Becky Porter
Visual Effects Artists: Alex Candlish | Patrick Munoz | John Price | Timothy Crabtree | Adam Lambert | Anthony Petitti | Yukiko Ishiwata | Phil Mayer
Computer Graphics Visual Effects Artist: Jason Jansky
Music Company: Walker
Producer: Sara Matarazzo
Assistant Producer: Abbey Hickman
Composer: Bret McKenzie
Arranger: Mickey Petralia
Music Record and Final Mix
Studio: HEARby
Engineer: John Buroker
Executive Producer: Nannette Buroker
Color Transfer Company: The Mill
Artist: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Natalie Westerfield