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Think back to the ’90s. Everything was big. You couldn’t even fit a cell phone in your breast pocket. Then a decade later, everything got tiny. And people with abandonment issues never had to leave their phone in their bag again. Now, we’re back to big. And Fuhu took this new trend to the streets, hiring a magician to show off it’s larger than life (almost larger than necessary) Nabi tablets. In the spot, the California company isn’t afraid to stand up to the big guys (so to speak), setting up right in front of an Apple store and turning small Apple tablets into its big ones with a sleight of hand. When we pass on from this world, we’d like to come back as a magician, please.