There’s been much talk this month (and many other months, to be honest) about just how much value the advertising industry places in the many (many) awards shows out there. But it’s worth keeping in mind that some accolades are rarer than others.

As the deadline for the 95th ADC Awards approaches, BBDO New York has released a series of videos for the Art Directors Club that shows just how much of an honour winning one of the awards is by comparing it to the likelihood of things we might not think are that common — including this first one that will have many of you taking a long look at your significant other (and their family tree).

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Credits:

Brand: Art Directors Club
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Creative Director: Rick Williams
Creative Director: Marcel Yunes
ACD/Art Director: Alison Baker
Senior Copywriter: Farley Katz
Junior Art Director: Kristin Clark
Junior Copywriter: Matthew Low

Producer: Whitney Husnik
Videographer: Andrew Osborne
Production Assistant: Jeff Reagan

Post Production: EG+ Worldwide, New York
Executive Producer: Renee Haar
Senior Producer: Heath Schoengold
Editor: Nick Toscano
Mixer: Corey Bauman