We did a double take when our eyes first fell on this (to be frank) heap of rusted metal. It was the first-ever Honda automobile imported to the U.S. (back in 1969), and you can tell. The past 47 years have not been kind to N600 Serial One, and the brand thought it was time to give the poor guy a little T.L.C.

And so it launched “Serial One,” a documentary series about how the first Honda test vehicle made its way into the hands of (probably) the only man in the world who can bring the fixer-upper back to its beautiful self again. Tim Mings has owned and restored more than 300 of these vehicles, making him the only person to make a living from fixing the vintage Honda model. The 12- to 18-month rebuild will be documented in a multiple-part series for all you car buffs to obsess over, and you can follow the restoration on the brand’s dedicated doc site here.

Via Adweek

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Credits:

Brand: Honda
Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
VP, Creative Director, Social Media: J Barbush
Sr. Art Director: Evan Boswell
Art Director: Craig Nelson
Copywriter: David Bassine
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
VP, Director of Digital Production: Dave Brezinski
Executive Digital Producer: Linda Kim
Sr. Digital Producer: Annie Hough