McDreary
Roberto Bardin's photos are a melancholy (yet surprisingly effective) way to promote McDelivery.
Rain, rain, go away.
This ad’s by TBWA.
Some days call for staying in. They call for blankets. They call for Netflix and aromatherapy diffusers and #selfcare.
But part of #selfcare is in eating totally indulgent, cheesy/meaty/pickle-y/bunly goodness. And let’s face it, you don’t want to make that yourself. That’s why McDelivery exists. And that’s why TBWA/Paris created this advert.
But this isn’t some sort of hyperactive, technicolour, hyped-up McDelivery ad. Instead, there’s an artsy edge to the images, which were shot by photographer Roberto Bardin. Bardin’s photos are a little melancholy, a little cozy and very Paris-in-the-springtime.
It makes us want to cozy up with a good book. And some fries.
Credits
Client: McDonald’s France
Agency: TBWA/Paris
Photographer: Roberto Bardin
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply