Geico tastes best
In a blind taste test, the insurance co. comes out on top.
[iframe_youtube video=”T2gu4wUpqYg”]
Geico is setting up shop in malls across America offering blind insurance taste tests. We’ve always known insurance can leave a bad taste in your mouth, but to put an actual flavour on it? According to this ad, by Richmond, VA-based The Martin Agency, people prefer the taste of Geico’s insurance to its competitors. We’re left wondering if there’s something special in their sauce…a small green lizard perhaps?
Credits:
advertiser: Geico
agency: The Martin Agency
group CD: Steve Bassett
senior copywriter: Bob Meagher
production company: Station Films
director: Sam Cadman
editorial company: PS 260
editor: Robert Ryang
AD: Daniela Montanez
[iframe_youtube video=”H3oSvSX483w”]
[iframe_youtube video=”vsEvjgWtw7c”]
Thankfully ditching the Gecko, Geico is setting up shop in malls across America offering blind insurance taste test. We’ve always known insurance can leave a bad taste in your mouth, but to put an actual flavour on it? According to this ad, by Richmond VA-based The Martin Agency, people prefer the taste of Geico’s insurance to the other competitors. We’re left wondering if there’s something special in their sauce (a small green lizards perhaps)?
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply