Look closer
Your appliances are ruining the world.
Credits
| advertiser: | Bosch Appliances |
|---|---|
| agency: | DDB Canada, Toronto |
| CD: | Andrew Simon |
| ADs: | Paul Wallace, Shelley Lewis |
| copywriter: | David Ross |
| photographer: | Chris Gordaneer, Westside Studio |
| producer: | Tom Nesbitt |
| account management: | Jennifer Journeaux, Adair Altimas-Keith, Chris Webden |
| model builder: | Jamie Oxenham |
| ad rules: | Rose-Ella Morrison |
| digital artist: | Brett Simms |
To build interest in Bosch’s line of high-efficiency appliances, this print ad creates an eerie, smog-filled cityscape with old fridges, washers and dryers. The campaign spotlights the inefficiency and negative environmental impact of most household appliances.
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