Not so new Old Spice Guy
Fabio muscles in on Isaiah Mustafah's territory.
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That’s right world. There’s a (not so) new Old Spice Guy doing ridiculous commercials to elicit chuckles and sell some deodorant. It’s none other than Fabio. That’s right, THAT Fabio. He joins an illustrious list of celebrities (William Shatner, Betty White, Joe Pesci) who are using humorous advertising as a way of reigniting stagnant careers. So, watch out Isaiah Mustafah because Fabio’s gunning for your job.
Credits:
advertiser: Old Spice
agency: Wieden + Kennedy Portland
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