Jonathan Paul
Baring them
The medium is the message for Rethink Breast Cancer.
Cost-cutting
Geico’s a better option than guinea pigs.
Echoes
Kyocera builds an acoustic temple at Virgin Mobile’s Free Fest.
Fall comfort
Quebec dairy producers get seasonal.
Baking day
Robin Hood is a family flour.
Fire starter
Science World loves weird factoids.
Power smart
The internet relies on BC Hydro.
Magic brownie adventure
Fiber One reunites Cheech and Chong.
Got latte?
Milk mixes with Maggie Gyllenhaal.
Colours!
The Yaris is good if you have eyes that open.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
