Jonathan Paul
Game face
Adidas goes ‘All in.’
Sprite gets political
Sprite tames tough dictators.
Whip It
Wrigley’s makes a viral video, little sense.
Batman vs. Joker
An osteoarthritis medication gets the superhero treatment.
Tough guy
Ford presents the official tough guy shaving kit.
No limits
Coast Capital Savings is like an all-you-can-eat buffet.
Plain
Fage’s plain yogurt is extraordinary, and a little confusing.
A matter of time
Cravendale answers why cats stare when you pour milk.
Dollhouse
Travelers can help in the event of a serious shakeup.
Thighvertising
Suprette gets a leg up on its advertising.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
