Jonathan Paul
Let it grow
The Weather Channel meets the Lorax.
The secret supplement
BioSteel is the NHL’s worst-kept secret.
Losing everything
Carbonite gives newlyweds fair warning.
Bill from hell
Boost Mobile alleviates bill fear.
Pop-up theatre
Intel stages a digital flash mob.
Shoot my truck
PS3 lets gamers fire real guns.
Puck prayers
The Catholic Church of Montreal taps into hockey fever.
Roam rage
Public Mobile helps with anger management.
Woo-hoo
Julyna’s saving lives one woo-hoo at a time.
Dirty valentine
Durex gives adult greetings.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
