Global
One cup of Pot Noodles
…can make your dreams (no matter how bizarre) come true.
Ivey Leaguers in white shirts
How Gant helped define the 1960s collegiate look.
Get back to the table
What are a bunch of nudists doing in an Ikea ad?
A smile you can (literally) feel
Listerine created an app that tells the blind when a loved one is happy.
Learn young, remember forever
Scouts South Africa uses few words to make a spine-chilling statement.
A pregnant man births a childish joke
We don’t know what we were expecting from Fiber One.
That’s no moon
Target helps Star Wars fans share a galaxy full of memories.
Ikea has one for the English majors
This year’s catalogue gets a once-over from critic Hellmuth Karasek.
What happens when Hollywood meets football
Madden’s mock film makes absolutely no sense (but we love it).
Picking up the pieces
Axa calls out how often other bike locks have failed.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
