Top Ad Ideas

It’s a dog’s life
Best Buy’s tech keeps pups and parents connected all day long.

The Blair Witch visits Toronto
If you heard screams for help on your walk home this month, this eOne stunt is why.

Pre-Turkey hunger pangs
Good Shepherd’s campaign wants you to skip a lunch so someone else can eat this Thanksgiving.

Calling Canadian toughness
Columbia is seeking gear testers in the Great White North, bringing its #TestedTough campaign across the border.

Four hours of McDonald’s food prep
Who wants to watch paint dry when you can watch hour-long loops of bacon sizzling on a skillet?

Get condom famous
Toronto Public Health wants you to design a condom that reflects “who we are – and who we do.”

Trans Canada Trail says hello
How far can you go? The soon-to-open outdoor trail shows a slice of what’s out there.

Park your prostate here
Some clever folks at FCB saw parking meters and thought, “Hmm, that looks a lot like when I got my prostate checked.”

The BMO Effect gets stranger
A Stranger Things star gets his poolside fun foiled in the bank’s latest spot.

Long live the Allen key
Ikea and Leo Burnett show some love for the iconic key that helped “democratize design.”
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.