Rock around the ‘qlock

Everybody dance.

By
June 26, 2008

Credits

advertiser: Uniqlo
agency: Projector, Tokyo
prodco: Monster Films
CD: Koichiro Tanaka
producer: Takaharu Hatori
director: Yuichi Kodama
choreographer: Furitukekagyou Air
cinematographer: Yoshinobu Yoshida
AD: Takayuki Sugihara
interactive designers: Keiichi Tozaki, Yukio Sato
ECD: Yoshiaki Nagasaki
producer: Hiroyuki Kojima
production manager: Keigo Nakamura

Japanese retailer Uniqlo’s Uniqlock, the desktop tool by Projector Tokyo, features bizarre-yet-charming interstitials throughout the day of Japanese youth wearing Uniqlo clothes and performing unusual choreographed moves.  It scored a multitude of Cannes Lions, including the Cyber Grand Prix and the most coveted prize of all, the titanium Grand Prix. “It really surprised everyone. The initial

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reaction was ‘wow, what is this,’” says titanium/ integrated jury chair Mark Tutssel, CCO at Leo Burnett Worldwide, Chicago.