Oval Office Outfitting
Ikea presents furniture fit for a US president.
Credits
| advertiser: | Ikea Home Furnishings |
|---|---|
| agency: | Deutsch Inc |
| CCO: | Peter Nicholson |
| group CD: | Nathan Hunt |
| ADs: | Grant Piper, Anthony Alvarez |
| copywriter: | Nick Bayne |
| senior producer: | Lauren Ziffer |
| producer: | Samantha Helfer |
| designer: | Joseph Barrile |
Celebrating President Obama’s inauguration, Ikea has launched an ‘Embrace Change ’09’ campaign in Washington, DC, to promote its home furnishings. On top of billboard and train and bus ads, the campaign also includes an Oval Office replica filled with Ikea furniture in DC’s Union Station. The effort, which was developed by Deutsch, also puts into play a microsite at embracechange09.com, where consumers can outfit the Oval Office to their liking.
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