Answer the bawl
Talk about a call to action. UNICEF tests the limits of human compassion.
Credits
| advertiser: | UNICEF Finland |
|---|---|
| agency: | Taivas, Helsinki, Finland |
| ADs: | Jyri Niemi, Anna-Mia Alanko |
| copywriter: | Adele Enersen |
| account supervisors: | Heini Häyrinen, Joanna Kokonmäki |
| prodco: | ADDlife Finland |
With Helsinki’s Taivas, UNICEF Finland staged child abandonment in hopes of stimulating discussion and raising awareness of children’s human rights. The 14 deserted strollers were equipped with the distressed sounds of a bawling baby. Inside was a note with the message “Thank you for caring, we hope there are more people like you. UNICEF. Be a mom for a moment.”
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