Baby breaking
Evian's troupe of twinkle-toed toddlers knows how to bust a move.
Credits
| advertiser: | Evian |
|---|---|
| agency: | BETC Euro RSCG |
| global CD: | Remi Babinet |
| director: | Michael Gracey |
| music: | Dan the Automator |
To help launch it’s new ‘Live Young‘ campaign, Evian employed the services of Paris-based BETC Euro RSCG to develop this viral ad. It aims to get people to embrace their inner child by showing a group of toddlers throwing down some serious moves on roller skates to the sounds of a remixed version of ‘Rapper’s Delight.’ Many people will think that this is cute. We don’t. We think it’s creepy. Why, you ask? Because it’s an army of organized, agile super-toddlers on roller skates that may look all cute and innocent and happy, but only because they know they have you fooled. They have plotting eyes. Next time you see a baby in a pram giving you a sidelong glance, we suggest you watch your back. One day you’ll thank us.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply