Chalk it up
You don't have to be a pro athlete to have a pregame ritual.
Credits
| advertiser: | Nike |
|---|---|
| agency: | Wieden + Kennedy |
| CDs: | Alberto Ponte, Tyler Whisnand, Jeff Williams |
| AD: | Taylor Twist |
| EP: | Ben Grylewicz |
| copywriter: | Caleb Jensen |
| producer: | Erika Madison |
| associate producer: | Melanie Fedunok |
| prodco: | Anonymous Content |
| director: | Mark Romanek |
| DP: | Adam Kimmel |
| producer: | Avis McGarry |
This spot for Nike, developed by Wieden + Kennedy and prodco Anonymous Content, promoting basketball sensation LeBron James’ sixth signature shoe, shows that it isn’t just athletes that are superstitious – pregame rituals can be commonplace.
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