Write the future

You can decide: zero or hero?

Credits

advertiser: Nike
agency: Wieden + Kennedy, Amsterdam

The FIFA World Cup of Soccer quickly approaches, and as this spot for Nike shows, it can often determine the soccer stars who will go on to become legends and those who are doomed to grow wrangly beards, live in run-down trailers and forever be victim to obscurity after retirement. Indeed, it is a beautiful game.