Elite
Football is all about frozen moments of glory.
Credits
| advertiser: | Nike Football Brand Design |
|---|---|
| CD: | Andy Walker |
| senior designer: | Gary Horton |
| producers: | Penny Pijnenburg, Els Tau |
| director: | Psyop |
| prodco: | Psyop, Los Angeles |
| Psyop CDs: | Thibault Debaveye, Alex Hanson |
| executive producer: | Neysa Horsburgh |
| producer: | Alyssa Evans |
| associate producer: | Amanda Miller |
| editors: | Mike Hackett, Carsten Becker |
| storyboard artists: | Wayne Coe, Josh Wiesenfeld |
| designer: | Jake Sargeant |
| VFX supervisor/TD/look dev: | Chris Eckardt |
| modeler: | Mike Riendeau |
| pre-visualization: | Yvain Gnabro, Sammy Wong |
| 3D animators: | Yvain Gnabro, Ari Teger, Andy Kim |
| 2D animators: | Ara Devejian, Chad Howitt |
| FX artists: | Brian Alvarez |
| lighters: | Chris Eckardt, Brian Broussard, Matt Berenty, Jin Choi |
| compositors: | Matt Lavoy, Ryan Bozajian, Miguel Bautista, Chad Howitt |
| flame artists: | Thibault Debaveye, Alex Kolasinski, John Shirley |
| music/sound design/arranger: | Leonard de Leonard |
The World Cup might be over, but we thought, hey, why don’t we feature one more soccer-related ad? We guess we sometimes have trouble letting go. It’s a pretty cool looking spot that LA-based prodco Psyop developed for Nike to promote four of their football boots. Nike approached Psyop directly, skipping over agency involvement. Playing in-store during the world’s greatest tournament, it features prominent footballers cast in stone, sporting expressions that ultimately result from moments of supreme glory on the pitch. Or, maybe they just cashed one of their huge multi-million dollar paychecks. Who knows.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply