Survival tips
The LG Optimus One provides useful distractions.
Credits
| advertiser: | LG Electronics |
|---|---|
| agency: | BBH Shanghai |
| ECD: | Johnny Tan |
| ACD/writer: | Johnny Tan, Craig Howie, Ed Tsue |
| business directors: | Joanne Liu, Finnian O’Neill |
| producers: | Krystie Koh, Bettina Feng |
| EP: | Merrillyn Lim of Gravity Films Singapore |
| prodco: | Backyard |
| director: | Rob Pritts |
| DP: | John Pardue |
| EP: | Kris Mathur |
| producer: | Carr Donald |
| editorial co: | Blackmagic Design, Singapore |
| editor: | Joe Guest |
| FX supervisor: | Damien Yang |
| music co: | Songzu Singapore |
| composer: | Lindsay Jehan |
The gent in this ad by BBH Shanghai for LG’s Optimus One cellphone finds himself in a precarious position after a seemingly innocent misstep. Apparently dogs don’t actually like squeaky toys. Realizing that he is in need of a useful distraction in order to survive death by poodle et al., the protagonist turns to his LG Optimus One for some instant expert info on evading a pack of rabid dogs.
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