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JP Morgan Chase likes to see what pops up.
Credits
advertiser: |
JP Morgan Chase |
agency: |
mcgarrybowen |
executive CD: |
Gordon Bowen |
CD/AD: |
Marta Ibarrondo |
CD/copywriter: |
Michael Demos |
executive producer: |
Celia Williams |
producer: |
Stacy Edelstein |
executive music producers: |
Jerry Krenach and Jean Scoffield |
account team: |
Ari Ben-Caanan, Julie Wood and Aaron Gelbman |
director: |
Psyop |
prodcos: |
Psyop/Smuggler |
psyop CDs: |
Alex Hanson and Thibault Debaveye |
executive producers (Psyop): |
Lydia Holness, Neysa Horsburgh |
executive producers/partners (Smuggler): |
Patrick Milling Smith, Brian Carmody |
executive producer/COO (Smuggler): |
Lisa Rich |
executive producer(Smuggler): |
Allison Kunzman |
head of production (Smuggler): |
Laura Thoel |
producer (Psyop): |
Eve Strickman |
technical director (Psyop): |
Tony Barbieri |
designers: |
Patrick Arrasmith, Pete Sickbert-Bennett, Lutz Vogel, Samantha Ballardini, Stephanie Davidson |
3D artists: |
Borja Pena, Daniel Fine, Entae Kim, George Smaragdis, Helen Choi,Michael Shin, Russ Wooten, Soo Hee Han, Zed Bennett, Jordan Harvey |
compositors: |
Borja Pena, Jason Conradt |
composition & sound design: |
Casey Chester, Audible Playground |
mix: |
Sonic Union |
JP Morgan Chase & Co uses a pop-up book to talk about its recent successes in this spot developed for it by McGarryBowen. The agency seems to have taken a page out of Inception director Christopher Nolan’s playbook when they were conceptualizing this one. We just hope that JP Morgan didn’t spend any of its $25 billion in bailout money to cover the cost of the effects.
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