Homeless statues

Statues in Vancouver draw attention to the problem of homelessness.

To raise awareness about homeless people in Vancouver, First United Church Mission and DDB placed life-sized statues of them around the city. The cups in front of the statutes didn’t contain coins, but slips of paper containing links to the Facebook profiles of people the ministry has helped get off the streets.


Advertising Agency: DDB, Vancouver, Canada
Chief Creative Officers: Cosmo Campbell, Dean Lee, Mark Jenkins
Copywriters: Kevin Rathgeber, James Chutter, Cameron Reed
Art Directors: Colin Hart, Mark Jenkins
Producer: Scott Russell
Account Managers: Karen Martin, Kaeda Cameron