What would you do for a BK meal?
The ad for Burger Kings in France promotes the new 'Kool King' menu for youth 8 to 12.
A new ad for Burger King France may make you feel a bit woozy.
The ad by French agency Buzzman features a particularly robust little girl walking down a crowded school hallway.
It doesn’t take long, however, to realize this isn’t your average student. It’s a grown man decked out in the kind of ensemble any young girl would be envious of — with a pink jacket and pigtails to boot.
Soon, the fashionista is breezing through a test, leaving the rest of the confused pre-teens in her dust.
Turns out the new kid in school was just a very cool dad. If his daughter did well on her test, her mom said they could go to Burger King — where a new “Kool King” menu for children 8 to 12 years old just launched for 6€ (about $9.30 Canadian).
In a heartwarming twist, Dad doesn’t even bother changing out of his matching getup as he and his daughter share a bite together. Hey, can you blame him?
Credits:
Client: Burger King
Agency: Buzzman, France
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply