Jonathan Paul
The human ad
Jim Beam’s Fred Noe lives his brand.
Jing-aling-a-bells
Walmart presents a unique take on a holiday classic.
Luminescence
The Vancouver Aquarium puts on an unexpected holiday light show.
Mummering
The Mummers Festival is…well…unique.
Walk of shame
Harvey Nichols provides fashionable outfits for your trip.
Spirit tree
Canadian Tire’s tree is powered by goodwill.
That’s a (w)rap
Skittles wants you to gif wrap the rainbow.
X
Amnesty International shows that it only takes one letter.
Super sorry
O.B. tries to make amends.
Mantaclaus
The Old Spice Guy’s in the giving spirit.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
