Megan Haynes
Anything for Hockey
Molson Canadian really gets its fan base…like really.
One hero
OneMatch’s comic book-style adventure.
Emotional drivers
The New Zealand Transport Agency’s emoticons.
Make a mark
Levi’s taps old-school stuff for social media.
Musicless music
Go pirate-free with Kiss TV.
A digital queue
Samsung wants you to cut in line.
Do more
Degree challenges army vets at Tough Mudder.
Cheesy anthem
The Dairy Farmers of Canada tap pleasure.
Living piano
TFO’s human-powered serenade.
Finding yourself
Kijiji Canada’s social art mosaic.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
