Global
Pursuing perfection in music and in tech
A new spot for IBM draws parallels between life as a guitarist and life as a tech executive.
Live long and perspire
German DIY superstore Hornbach’s absurd new ad shows what really goes on when you’re breaking a sweat.
AI helps ‘unsilence’ JFK
As the end of the centennial of his birth approaches, the former president finally delivers his Dallas speech.
Out-of-this-world out-of-home
Samsung became the first brand ever to advertise on Dubai’s Burj Khalifa tower.
Can a personal flotation device fit the whole planet?
Non-profit GoodPlanet straps a life vest to a Parisian statue in the name of climate change.
I’ll stop the world and run with you
Nike says it takes everyone to keep things spinning.
Vans gives girls the power of skateboarding
The clothing and lifestyle brand’s new “Girls Skate India” campaign shows that you can kick butt whoever you are and wherever you come from.
Cruising with the Conners
Boarding the subway in NYC? You might ride with some old familiar friends, courtesy of ABC.
The logo is a lady
Johnnie Walker’s new friend Jane tastes the same as her male counterpart. Which is exactly the point.
Masculinity walks a razor’s edge
Harry’s touching film about what it means to be a man finds emotional root amid a confusing topic for boys.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
