Global
Bullets for batteries
Evolve likens guns to vibrators.
Making Valentine’s Day clean
Hypo Bleach keeps your dirty deeds SFW.
50 shades of awkward
Audi spoofs its role in Grey-mania.
Improving communication at home
Ikea makes emoticons that de-clutter your love life.
50 shades of real pleasure
Trojan’s provocative ad is anything but.
Breeding social influencers
Viacom knows you can’t manufacture a following.
Lost no more
The Chilean Red Cross reconnects separated families.
Where did they all go?
Canal+ knows the real reason why unicorns no longer exist.
Emergency
No More makes us take notice of domestic violence.
Radiating logo
Sonos accidentally creates a brilliant rebrand.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
