Global
I’m a boxer
Everlast knocks out gender barriers.
One crazy night
Eclipse Mints shows you don’t need booze for a night of fun.
Mitey stuffed crust
Pizza Hut knows you hate its Vegemite grub, and it doesn’t care.
Weird, yet simple
Bingle wastes some time.
For the love of butts
Weight Watchers wants you to embrace your bottom.
Over the top
Samsung goes full-on artistic… for headphones.
Fuhu makes magic
Now you see a small tablet, now you don’t.
Coffee Shop Freelancers
No need to get off your bum. Let these decals sell your skills for you.
Headbanging posters
Cell C uses an optical illusion to find true rock fans.
Sharing the Super Bowl
Newcastle turns marketing a team into a sport.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
