Global
Play in the shade
Swedish Cancer Society’s sunless soccer set-up.
Thumbs of glory
Bike-maker Specialized tests finger endurance.
Backup memory
Samsung’s app for people with Alzheimer’s.
Beautiful bottles
Coca-Cola and a Black Eyed Pea transform trash.
Paint visualizer
Dulux helps you picture it, before you paint it.
Flyer moods
British Airways monitors warm, fuzzy feelings via blankets.
Fry football
McDonald’s re-enacts World Cup highlights with deep-fried spuds.
#LikeAGirl
Always shows what it really means to be a girl.
Stop one
WWF’s pyramid principle of poaching.
Bad boys in Paris
Disneyland shows the park is for grown-up kids too.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
