Top Ad Ideas
McDonald’s farmers get the third degree
Watch these kids grill a local rancher with questions that we adults wish we could ask.
Edge cereal takes on masculine tropes
The General Mills brand puts a twist on “for men”-style products in a new spot.
Mountain guide phone home
New spots from Rogers and Bell show how wireless networks strengthen relationships.
Samsung’s multicultural patriotism
The brand’s new Olympic spot encourages Canadians to celebrate the country in all its diversity.
The benefits of being a nation with open arms
Canadian Tire teaches a lesson about why not to write the new kid off just because he’s a little different.
From pucks to pants
P.K. Subban can now claim a “fashion designer” title, having joined the RW & Co team to design a collection of suits.
Air Canada is flying the flag in Rio
This new ad from the airline screams “confident patriotism,” helping set the stage for Canada in the Olympics.
Don’t call it a comeback
Nike profiles basketball player Natalie Achonwa’s recovery from injury in a new Olympic spot.
Tim Hortons embraces the underdogs
The QSR salutes the unsung motivators in its new spot.
Making your money do all the work
Is that Canada’s first prime minister building furniture and doing the dishes for BMO customers?
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
