Articles Tagged ‘Daniel Gotlib’

McCain and Kraft Heinz have been getting flirty on social
The CPGs have set their popular fry and ketchup brands up on social media, resulting in some comical displays of affection.

Heinz relives ketchup’s role as a horror movie star
On TikTok, the brand is soliciting 57 scenes using the condiment as fake blood to stitch together a full film.

Heinz Ketchup is playing with its food
The brand’s label is recognizable enough to stand in for its own name, so it turned burgers and fries into the keystone shape.

Kraft Heinz crowdsources its newest condiments
Rethink and The Colony Project helped the CPG giant find online inspiration for its latest flavour mashups.
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This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.