The CPGs have set their popular fry and ketchup brands up on social media, resulting in some comical displays of affection.
On TikTok, the brand is soliciting 57 scenes using the condiment as fake blood to stitch together a full film.
The brand’s label is recognizable enough to stand in for its own name, so it turned burgers and fries into the keystone shape.
Rethink and The Colony Project helped the CPG giant find online inspiration for its latest flavour mashups.