Articles Tagged ‘Daniel Gotlib’

McCain and Kraft Heinz have been getting flirty on social

The CPGs have set their popular fry and ketchup brands up on social media, resulting in some comical displays of affection.

Heinz relives ketchup’s role as a horror movie star

On TikTok, the brand is soliciting 57 scenes using the condiment as fake blood to stitch together a full film.

Heinz Ketchup is playing with its food

The brand’s label is recognizable enough to stand in for its own name, so it turned burgers and fries into the keystone shape.

Kraft Heinz crowdsources its newest condiments

Rethink and The Colony Project helped the CPG giant find online inspiration for its latest flavour mashups.