Christopher Lombardo
Upside talks to chickens in a language they can understand
The “lab grown” meat brand takes out a full page ad by Rethink to deliver good news to birds.
Giant baking utensils help Gay Lea share more joy
The dairy co-op is raising money for charity with an activation that also ties into a new brand platform.
St. John’s Board of Trade makes greeting cards for delayed packages
Target helps the organization find another reason for people to shop local.
RenoAssistance has fun with the horrors of finding a contractor
The brand taps Francois Bellefeuille again in a spot that references The Shining.
Prime Video brings a bit of Montana to Toronto
Makers.to executed the stunt in support of Yellowstone’s fifth season.
Corona sees a light inside the tunnel after Daylight Savings
FCB helps the brand push its nonalcoholic Sunlight beer by mimicking outdoor light indoors.
Prema-Quebec makes a book that’s the same weight as a premature baby
Lg2 compiled stories by local authors to raise funds for the non-profit.
The FIFA World Cup Trophy tour touches down in Toronto
Presenter Coca-Cola is playing up the “magical” moments of football and linking back to past campaigns.
A new underwear brand is taking the piss
Manley Barrier Apparel is provocatively highlighting how it deals with an embarrassing problem.
Zulu makes fun of awards after nabbing AOY Silver
The shop has fun with a mock case study about a crappy product.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
