No film cans
Appreciate the art of “holding it in” at the CIFF.
Credits
| advertiser: | Calgary International Film Festival |
|---|---|
| agency: | WAX Partnership, Calgary |
| title: | Pee (Print) |
| CD: | Joe Hospodarec |
| AD: | Jonathan Herman |
| copywriter: | Sebastien Wilcox |
| title: | Angry Letter (TV) |
| CD: | Joe Hospodarec |
| ADs: | Jonathan Jungwirth, Jonathan Herman |
| copywriter: | Sebastien Wilcox |
| prodco: | Joe Media |
| editor: | Eric King Smith |
| producer: | Bonnee McLachlan |
The Calgary International Film Festival enlists some sarcasm to connect with filmgoers. And we must admit, the lack of artsy-fartsiness in this campaign is pretty refreshing.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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