Josh Kolm
Turning screaming tots into discounts
Cry for me baby! Every time a little bambino let out a wail on this JetBlue plane, the airline gave passengers 25% off their next flight.
Death to weeds (and pre-roll ads)
Rethink’s new anti-pre roll ad lets you kill a foul-mouthed dandelion and all his friends with Scotts.
What’s one more sacrifice?
John St. shows why mom might be willing to give up her Mother’s Day gift to support War Child.
NOSE knows if you stink
Nivea creates a smell-o-vision app to let you know when your deodorant has worn off.
The thrill of the hunt
Red Lion creates a digital escape room on Instagram in honour of the Toronto Silent Film Festival’s lost films.
Betting on Steph Curry
Under Armour is releasing an ad every time the NBA star hits a three-pointer. That’s going to be a lot of ads.
Now you see it, now you don’t
Lg2’s latest illusion for the Quebec City Magic Festival makes a billboard “disappear.”
The brand logo that listens to you
Brazilian telco Oi’s redesigned logo morphs and changes in response to sound.
Small utensils for a big cause
Rethink helps Robin des Bois launch a non-profit appetizer catering service with tiny sets of forks and knives.
Taking the boys to new heights
Bonds puts its balls on display with a digital board that changes with the weather. Guess how.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
