Jonathan Paul
The Expert
L’Oreal Men offers dudes some sage advice.
The first in fly
Foot Locker shows a different side to the Wright Brothers.
Box heads
Sony Ericsson has some nifty board tricks of its own.
Smite them
Velveeta at meal time is like liquid gold.
Drive until you talk
Volkswagen helps you prepare for awkward situations.
The ring master
Burger King puts a ring on it.
Cold hard cash
McDonald’s ups its cool factor in Alberta.
The lighter side of dark
Newcastle Brown Ale casts a large shadow.
Horrific bowling
13th Street helps bowlers get a head in the game.
Something extraordinary
New Zealand Police take cues from Banksy.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
