Jonathan Paul
Moments
Gatorade’s G2 makes anyone feel like a champ.
Park it
Autos.ca turns Toronto into Barrie for a day.
More than a chair
Raising the Roof wants to change perceptions about homeless youth.
Risque business
Wii’s new game does away with innuendo.
Grooming OOH
Gillette, the best a billboard can get.
Old Navy Records
Old Navy presents the Audio Threads.
Happiness truck
Coca-Cola drives happiness into Rio de Janeiro.
Shoe hospital
Modern Shoe Hospital likes to fix up famous slogans too.
Chicken channel
Swiss Chalet puts a flavourful spin on the small screen.
Sunshine sumo
Subaru’s portly pin-up.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
