Jonathan Paul
Crunchy and chewy
Jolly Ranchers are like eating a turtle…sort of.
A serious sport
OLG proves that playing rock, paper, scissors can be profitable.
Lifetime of experience
McDonald’s shows its commitment to quality food.
Never stop
PMMP and milk keep kids going and going.
Pretty is poison
Environmental Defence warns about cosmetics that kill.
Keep it simple
Canadian Direct doesn’t need flashy illustrations.
Pure adrenaline
Geico’s Maxwell goes “wee, wee, wee” all the way home.
Two-face
Adam Barak is the two-face of Israel’s Anti-Drug Authority.
Winter wonderland
Newfoundland and Labrador is enticing all year.
A tale of two cities
Lg2boutique creates double-sided design for La Vittoria.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
