Top Ad Ideas
Seeing vision loss in a new way
CNIB and DDB tackle misconceptions about blind employees in two PSAs that end with a twist.
Sky-high customer service
WestJet brings back its “Owners Care” message by showing true stories of employees saving turtles and wedding rings.
RBC makes someone’s someday, today
The bank is using storytelling techniques in the latest leg of its “Someday” campaign.
Interac’s mysterious campaign
Just who is this guy, and why isn’t he paying for anything?
P.K. Subban misses Montreal
Boston Pizza cleverly adapts to the Canadiens star’s departure with this new spot.
Alphabet bread
Expedia’s latest piece of branded content is fun for all ages.
Molson’s big commitment
Rethink shows that whether at the rink or the brand’s brewery, it takes hard work to reach a higher level.
Dining with Ikea
Families that levitate together, eat together.
Nightmare on buy and sell platforms
Oh, the horror! VarageSale shows how it can help you avoid “stranger danger.”
What’s so funny?
Three comedians and a chocolate bar walk into a Sears store. Need we say more?
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
